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Thursday, November 18, 2010

Luber-finer® Social Media Sites Launched on Facebook, Twitter, LinkedIn and YouTube

Albion, IL, November 18, 2010 — Champion Laboratories, Inc., a worldwide leader in filtration-products, is proud to announce it has launched social media sites for its Luber-finer brand of automotive, medium-duty and heavy-duty lines of filtration products on YouTube, Facebook, Twitter and LinkedIn. Luber-finer’s social media presence has been designed to connect with channel partners, installers and end-users in a cutting-edge way that provides quick access to information about the Luber-finer brand, its filtration products and how they can be used, as well as offering a portal to connect with fellow Luber-finer® users.

Luber-finer Social Media SitesLuber-finer®’s social media presence takes advantage of four of the most popular social media channels available today:

“There’s no question that the creation of social media networks has changed the way we communicate, not only in our private lives but on a business level as well,” said John Casanova, Vice President Marketing & Sales for Champion Laboratories. “We are confident that its new social media presence will enhance Luber-finer®’s place in the markets it serves while strengthening our relationship with our channel partners, installers and end-users. This is another example of how Luber-finer® is ‘Built To Do More’ for our customers.”

The Facebook and Twitter channels have been created to provide visitors with access to the latest news and information concerning Luber-finer®’s lines of heavy-duty, medium-duty and automotive filtration products. People with questions on a wide variety of topics can find the answer on Luber-finer®’s Facebook and Twitter channels. The YouTube channel has been designed to be a repository for instructional and informational videos that can be accessed quickly and easily. Luber-finer®’s LinkedIn channel connects with professionals in the automotive aftermarket and heavy-duty industries.

For more information on the complete Luber-finer® family of products, please visit www.luber-finer.com.

Champion Laboratories, Inc., is a quality and technology leader and one of the world's largest manufacturers of filters and filtration products and related services to the automotive, retail, on-highway and off-highway fleet, heavy-duty and petroleum dispensing industries. Champion Laboratories, Inc., has been a trusted name in filters since 1955, providing high-efficiency performance in the most demanding work environments. For more information on the company or its products, please visit www.champlabs.com.