Luber-finer Front and Center at Mid-America Trucking Show

New Look, Long Heritage, Drawing for Android™ Tablet and more…all at Booth 17044

Albion, IL, March 10, 2011 – Luber-finer, a Champion Laboratories brand approaching its 75th anniversary in heavy-duty filtration, announced it will display its new look, trailer wraps, electronic tools and great products at the 2011 Mid-America Trucking Show (MATS). MATS will be held from March 31-April 2 at the Kentucky Expo Center in Louisville.

MATS attendees can enter a drawing for an Android™ Tablet by stopping by Luber-finer’s booth 17044 to receive a ticket. MATS attendees can receive an additional entry into the drawing by posting a “comment” on Luber-finer’s Facebook page (www.facebook.com/luberfiner) by the end of MATS (4pm EST, April 2, 2011). Official contest rules are posted on Luber-finer’s website and Facebook page.

Visitors to the show will be presented with two opportunities to interact with Luber-finer as representatives will greet attendees in Booth 17044 in the North Wing of the Expo Center, while a truck adorned with Luber-finer’s new trailer wraps will be located at the Expo Center’s main entrance.

The company’s fleet of heavy-duty delivery vehicles recently hit the interstates and highways featuring brand new trailer wraps displaying Luber-finer’s new brand identity. This new look is carried through to the new Luber-finer booth at MATS, allowing guests to become more familiar with many of the components of the brand’s new Built To Do More™ campaign, which was launched last fall. In addition to its industry-leading heavy-duty filtration products, Luber-finer will showcase its new electronic tools at MATS, including:

• The new Luber-finer Android™ phone app, which can be downloaded free from the Luber-finer web site (www.luberfiner.com/app) or from the online Android™ Market. The phone app provides installers and other Luber-finer partners with one-click access to filter product search and cross-reference information that can enhance filter-change productivity and help operators turn bays quicker.
• A redesigned Web site (www.luberfiner.com) that embodies Luber-finer’s forward-thinking vision and commitment to going the extra mile for its customers. The new site provides visitors with a customer-friendly, ease-of-use experience and a wealth of valuable information about Luber-finer filtration products.
• Luber-finer’s social media network, which allows customers to keep up-to-date on news, the latest time saving tools and upcoming events. Luber-finer can be viewed, liked, followed and linked on YouTube, Facebook, Twitter and LinkedIn.

Android is a trademark of Google Inc. Use of this trademark is subject to Google Permissions.

Champion Laboratories, Inc. is a global manufacturer of Luber-finer branded filtration products. Luber-finer provides premium filtration solutions for all fleets and on highway, as well as all off-road applications such as heavy construction, mining, agriculture, oil and gas industry and marine. Luber-finer has been a trusted name in filters since 1936, providing high efficiency performance in the most demanding work environments. For more information visit www.luber-finer.com or call (800) 851-3641.

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Averi Goodman